Blog — Nexora

Blog

Notes from the trenches, not theory.

Everything we publish comes from work we've actually shipped for clients — no recycled listicles.

INP has replaced FID, and Google's weighting has shifted again. Here's what to actually prioritize this year.

6 min read

PMax isn't a replacement for Search campaigns — it's a different tool for a different job. Here's how we split budget.

7 min read

Creative fatigue is the single biggest ROAS killer we see across client accounts. Here's the refresh cadence that works.

5 min read

Most 'AI chatbots' are still just decision trees with a language model bolted on. Here's what a real agent looks like.

8 min read

Ranking one location page is easy. Ranking 22 without them competing against each other is a different problem entirely.

6 min read

Most businesses don't need a custom CRM. Here's how to tell if you're the exception.

5 min read

The free WhatsApp Business app caps out fast. Here's exactly when the API becomes worth the setup cost.

5 min read

The data confirms what you'd expect — but the size of the effect above 2.5 seconds surprised even us.

6 min read

Most businesses only run promotional blasts. These 6 automated flows quietly do the heavy lifting.

7 min read

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