The most common mistake we see with multi-location businesses is treating every location page as a copy-paste template with the city name swapped.
Search engines can tell, and so can users — thin, duplicated location pages rarely rank, and when they do, they cannibalize each other.
Our approach: genuinely distinct content per location (real local backlinks, unique testimonials, location-specific service availability), paired with a consistent, accurate Business Profile for every single location.
It's slower than a template rollout, but it's the difference between 3 locations ranking and 22 locations ranking.