Welcome series, abandoned cart, post-purchase, win-back, replenishment and browse abandonment — these six flows consistently outperform one-off campaigns on a per-send basis.
They work because they're triggered by real behavior, arriving exactly when relevance is highest, rather than competing with every other Tuesday-morning promotional email.
Across our client base, these automated flows average 22% higher revenue per send than broadcast campaigns, despite requiring almost no ongoing manual effort once built.
Building them properly takes real setup — trigger logic, timing, and genuinely useful content at each stage — but it's a one-time investment that keeps paying out.