Healthcare · BrightSmile Dental Group
Owning page one for every local search that matters
22 clinic locations, one shared domain, and almost no organic visibility outside of brand-name searches.
+312%
Organic traffic
1,900+
Page-1 keywords
+140%
New patient bookings
22/22
Locations ranking top-3
The problem
BrightSmile had 22 clinic locations competing against each other for the same keywords, thin location pages, and a Google Business Profile presence that hadn't been touched in years.
The strategy
We built a location-page architecture that let each clinic rank independently, ran a link-building program targeting local and healthcare authority sites, and rebuilt every Business Profile with structured, consistent data.
The execution
14-month program: technical SEO fixes, 22 rebuilt location pages, a content hub answering real patient search queries, schema markup across the site, and monthly Search Console-driven iteration.
Growth over time
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