Fitness · UrbanFit
Scaling a fitness brand from 1 city to 40
UrbanFit needed a paid media engine that could scale membership acquisition into new cities without cost per lead exploding.
6.2×
ROAS
9,400
Qualified leads / mo
40
Cities live
-42%
CPL reduction
The problem
UrbanFit's single in-house marketer was running Google Ads on manual bidding with no structured account architecture — CPLs were rising 15% every quarter as they tried to expand.
The strategy
We rebuilt the account around a Performance Max + Search hybrid structure, city-tiered budgets, and a first-party audience feeding remarketing straight from their CRM.
The execution
Rolled out market-by-market over 5 months, with weekly bid and creative optimization, dedicated landing pages per city, and a closed-loop reporting feed from CRM back into Google Ads for offline conversion data.
Growth over time
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