Automobile · Meridian Auto Group
One CRM for 60 dealership locations
60 showrooms, 60 different spreadsheets, and leads falling through the cracks between them.
96%
Follow-up compliance
-27%
Sales cycle
60/60
Locations live
-71%
Lead response time
The problem
Every Meridian showroom tracked leads differently — spreadsheets, sticky notes, a few paid CRMs nobody trusted. Follow-up compliance was under 40%.
The strategy
We designed a single dealer CRM covering lead capture, inventory sync, and follow-up automation, rolled out with a phased training program per region.
The execution
16-week build and rollout: unified lead intake from web, walk-in and phone, automated follow-up task assignment, inventory sync with each showroom's DMS, and a regional manager reporting layer.
Growth over time
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